How to write a marketing resume HR managers will notice

ENSURE YOUR MARKETING RESUME JUMPS OFF THE PAGE

As a marketer you may excel in your field but can you market yourself as successfully? Your resume is basically your sales pitch to the potential employer. You would want to ensure that yours stands of out of the crowd.

Comprehensible templates worth taking a look at are available but your resume is your personal ad. Add your own touch to make sure it is not run-of-the -mill. The hiring manager takes an average of 6 seconds before deciding to read further. You need to spark an interest within a glance.

This is a guide om how to write a marketing resume HR managers will notice so that you land the job you want.

WHO IS THE TARGET? 

You have set goals and know your target audience. This is your marketing strategy. The same is necessary when applying for a job. Do research into the company. Find out what skills and qualities they are valued. Use this information to structure and optimise your resume accordingly.

Look at the job description. Do not plagiarise. Pick a few keywords or phrases to highlight your good qualities. If scanned by a computer, your resume will be ‘passed’ when these keywords are picked up.

OPTIMIZE YOUR VALUE PROPOSITION

This is your unique set of characteristics, skills, experience, and talents. Make sure to draw attention to your strong points and achievements. Note tools, systems, programs, and platforms that are relevant to the position. Additional abilities can be added under headings such as Digital Marketing / Technical Skills. This will help your potential employer see why you would be of value to the company.

STRATEGIZE

Before you begin writing your resume, approach it like a campaign. Consider these points:

1. Format

Stick to classic formats. More creative ones can be confusing. Never use infographics. A meaningful and concise presentation is important. PDF your document so that spacing and layout are not affected.

2. Length

Keep it short and sweet and to the point. Limit your resume to one page. If you have a lot of experience 2 pages are acceptable, but never more. If they want to know more they can view your LinkedIn profile, online portfolios, and websites.

3. Detail

Give attention to detail. Ensure that grammar, syntax, and structure are correct. Spelling mistakes are unacceptable.

4. Education

What is important is where and what you studied. It is not a deal-breaker if you did not attend a top-tier school. Success and higher scores at community colleague will outshine a lower score from an Ivy League school. Some of this information, including your GPA score, can be removed depending on your relevant work experience.

5. Previous Employment

List these chronologically under headings of the company and title. Don’t get too creative with your title. References will be contacted for confirmation. Additionally, ensure that your LinkedIn profile corresponds to your resume.

Add 5-6 bullet points for each section. Start with achievements before listing responsibilities and duties.

Include dates of employment. Should you have a gap in your history over 6 months, explain this as it a red-flag. A prospective employer will accept a plausible explanation.

6.Hobbies & Interests

You are still dealing with people. This could also be a great ice-breaker during the interview process.

Do consider the atmosphere and environment of the company. If they are conservative and the position you are applying for requires level-headedness, perhaps it is best not to include that you enjoy extreme high-risk activities.

Stick to these tips to ensure that your resume literally jumps off the page. Remember you a marketer. All you have to do is market yourself like you would the products and services you are selling. You should have no problems with that!

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